Morocco gears up for peak tourist season after record-breaking arrivals

Edited By: Widad WAHBI

Morocco is heading into one of its busiest periods of the year, buoyed by a record surge in visitors. By the end of September 2025, the country had already welcomed 15 million tourists, a 14% increase compared to the same period last year, according to the Ministry of Tourism.

With autumn’s mild weather offering ideal conditions to explore both cities and mountains, officials and businesses expect the momentum to continue.

“This period is considered one of the most important tourist seasons in Morocco,” explained Abdellah Ansikene, manager of Riad Aicha in Marrakech, where all seven rooms are fully booked.

Marrakech remains the epicenter of Moroccan tourism, accounting for more than 35% of national activity and averaging nearly 10 million overnight stays annually. The city boasts over 1,500 traditional riads, many of which have become cultural landmarks and vital economic drivers by employing local artisans and staff.

Visitors often highlight the warm hospitality and cultural richness. “Everyone’s really friendly, it feels really safe and the food is amazing. We’re really lucky to be here,” said tourist Christina Boon.

The rapid growth, however, raises concerns over the capacity of infrastructure to meet rising demand. Tourism analyst Zoubir Bouhoute noted that both Morocco and Marrakech have increasingly invested in upscale facilities, including luxury hotels and fine dining, to attract higher-income travelers.

Meanwhile, the government is extending its strategy beyond Marrakech. This week, the Ministry of Tourism unveiled a $75 million plan to boost development in Ouarzazate, the desert gateway city long known for its cinematic landscapes and proximity to the Sahara.